Creating a modern, intuitive user experience
USER EXPERIENCE · PROTOTYPING · FRONTEND DEVELOPMENT
· UX/UI and Frontend Development Lead
· Coordinated with the Project Manager ensure compliance with business requirements across each sprint
· Developed a robust testing strategy prior to deployment
· Interviewed, hired and trained two UX/UI contractors
The CalOptima.org website has thousands of daily visitors from a variety of diverse backgrounds, but a significant portion of those visitors had difficulty accessing the materials they were looking for due to outdated technology and a disorienting site structure. Additionally, the nearly 10 year old website was not optimized for mobile devices.
Create a website experience that is fluid, modern and intuitive, where Members, Providers and Community Stakeholders can easily access the information they need across a variety of devices and platforms.
When sketching and creating wireframes and prototypes, my focus was on a mobile-first design that was reaching a critically underserved user base – CalOptima Members without access to a desktop computer who relied on their mobile device to interact with the website. It was imperative to provide an experience that presented information in a clear, concise form and a site structure that was easy to navigate. Additionally, all throughout the design process considerations were made as to how the design would adapt using different languages.
With the prototypes approved, I worked closely with the development team through the Agile process, designing and testing new layouts and application pages when they were implemented into the Sitecore Content Management System. I also managed project planning and tracking of new written site content, which was a joint effort between Communications, Regulatory Affairs and Compliance, and the Cultural & Linguistics departments.
Additionally, I lead a team of contractors to build entirely new sections of the website using approved written content and translations and I drafted a comprehensive testing plan which included testing on multiple browsers and mobile devices in multiple languages. Finally, I worked with the Project Manager to create a deployment plan to ensure a smooth transition to the new website.
All along the way I provided feedback and made decisions that moved the project forward.
Through increased accessibility by offering a fully responsive experience in seven threshold languages, Member calls to Customer Service seeking information on the website steadily declined and website engagement steadily grew.
Embracing the mobile first approach: Knowing a significant portion of website visitors use mobile phones for access influenced our design strategy and approach.
Design thinking: This project required a high degree of creativity to explain design decisions to both developers and stakeholders in easily understood terms.
Compliance: The team was challenged to create a design that would satisfy both design goals and remain in compliance with Medi-Cal, Medicare, and Section 508 regulations.
Innovation: The collaboration and sharing of innovative ideas allowed the team to create successful solutions and overcome obstacles.