Aloha!

I’m Rudy, a UX Leader and
DeveloperSurferDesignerGardenerDancerVolunteerCat PersonVisionary.

Portrait of Rudy Huebner, Strategic Design Leader & Design Systems Expert

From healthcare compliance to AI strategy, I lead teams that turn complexity into accessible, scalable solutions and bring vision to long-term roadmaps.
I’ve helped launch enterprise platforms, grow conversion by 25%, and reduce friction across entire product ecosystems.

CASE STUDIES

CalOptima website UX/UI design
CALOPTIMA

Led the full-scale digital transformation of CalOptima.org to create a modern, accessible, and responsive healthcare platform serving a diverse user base. As Principal Product Designer, I applied human-centered design and WCAG/ADA compliance standards to create an intuitive, mobile-friendly platform that increased engagement, boosted mobile traffic, and significantly reduced customer service calls. I collaborated across product, compliance, and engineering teams to deliver meaningful improvements for one of California’s largest publicly funded health plans.

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Aeris by iRobot UX/UI design
AERIS BY IROBOT

As the UX Manager overseeing the Aeris by iRobot website rebrand, I led the UX strategy, design system development, and cross-functional alignment to reposition the product within the broader customer journey. I partnered with senior stakeholders across product, brand, and engineering to align vision and execution, directing the creation of a scalable, Figma-based e-commerce design system. This system ensured ADA compliance, enhanced visual consistency, and optimized the end-to-end shopping experience—ultimately contributing to a 25% increase in conversions and stronger cross-platform engagement.

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PROJECT SPOTLIGHT

Online Report to the Community

The CalOptima Report to the Community is traditionally a printed piece, but to reach a broader audience and highlight key milestones, the report went online in 2021. As the lead on this project, I was responsible for developing a proof of concept design showcasing interactive page animation and dynamic charts. Over the course of only a few weeks, this concept was then developed into a single page website showcasing the agency’s outreach achievements in the community. I was both designer and developer on this project, with responsibilities ranging from creating CSS stylesheets to configuring data for use with the charts.js plugin.

VIEW WEBSITE

BOOTSTRAP · HTML5 · CSS3 · JQUERY · SECTION 508 COMPLIANCE

Report to the Community UX/UI design

STACK

Figma
Adobe Creative Cloud
VScode
GitHub
Bootstrap
MUI (Material UI)
TypeScript
WordPress CMS
Prismic CMS
Jira

I specialize in leading experience strategy, driving design innovation, and aligning cross-functional teams around scalable, user-centric solutions that deliver measurable business impact.

KEY COMPETENCIES

  • Strategic Vision & UX Leadership
  • Design System Strategy
  • Cross-functional Leadership
  • End-to-End Experience Design
  • Stakeholder Management
  • Team Mentorship
  • Inclusive Design
  • Interaction Design & Prototyping
  • Design Thinking
  • Agile Methodologies
  • Data-Driven Decision Making
  • Executive Stakeholder Alignment
  • Operational Efficiency
  • Accessibility & Compliance